Friday, February 12, 2010

NYC Fashion Week-The City Gets Some Summer

As you know, people get crazy around big events like Fashion Week in NYC. Its tough to create a different kind of event or experience because everyone has done just about everything. MILK STUDIOS is always leading the pack with this kind of adventure so leave it to them to partner with MAC Cosmetics and awesome Montauk beach vibey spot THE SURF LODGE to bring summer to New York. They have a lot going on in this space, but the really cool part is that Milk has turned the 8th level of their space into a Surf Lodge themed restaurant. I wonder if you can trade your snow boots & wellies for flip-flops at the coat check? (Look at that. marketing gold right there. I wasn't even trying.) All photos are from photographer BEN ROWLAND.