They keep it real simple. "These shoes suck. My mom wears them. These shoes rule. Now, let's sing rhymes about what we like." I'm down for that approach. Maybe I'll start applying that straight forward tactic within everyday life... as in social situations, "Yes, I got your call. You suck, and I didn't answer. I only talk with people who rule." Then I'll belt out, "Yo quit buggin. You bein' a curmudgeon. Bowl of gruel. Inflatable pool." That would end any come back, I'd guess.